Our Work with Nokia
As reflected in our Nokia/Hoffman timeline, our relationships with some of you started 14 years ago as part of our work with Alcatel-Lucent. Over this period of time, we’ve remained in lockstep in order to nail key campaigns, major events and mission-critical launches (we mean that literally).
We have expanded and contracted with Nokia across the globe based on priority business initiatives, markets and several reorgs.
As we adapt and evolve our programs, the one thing that never changes is our relationship with Nokia: one that relies on trust, never being satisfied with the status quo and ensuring your Hoffman team is not a revolving door.
Key industry journalists have come to expect Hoffmanites landing in their inbox on behalf of Nokia, with a range of efforts including:
Sharing deep dives into emerging technologies (like quantum)
Uncovering how network APIs are combating mobile fraud, leading to a customer meeting with Visa
Underscoring the importance of 6G to network sustainability (Notice Kelcee Griffis? We identified her as a mover and shaker in telco before Bloomberg!)
Snapshot of Today
Today, Hoffman drives earned media and thought leadership programs across key parts of Nokia’s business:
As Nokia continues to push into next-generation innovation, we’re working alongside Spencer, Sarah, Anna, Mark, Rick, and many others to bring greater visibility to the breakthroughs defining its leadership — from quantum-safe networking to data center networks and beyond.
Wherever Nokia goes next, we’re committed to ensuring the story is clear, credible and ready to lead.
Shaping the “AI Supercycle” Narrative
We’ve felt a clear shift in momentum driven by Justin’s leadership and Nokia’s sharpened focus on AI. The conversations have changed, not just in what Nokia is building, but in how the company is thinking about its role in shaping the broader AI narrative across industries, ecosystems and markets.
This shift has brought greater clarity and conviction to Nokia’s story: AI is not a layer added on top of the network, but something fundamentally shaped by it. As Justin and the leadership team have leaned into this perspective, we’ve seen a growing appetite for bolder positioning, sharper points of view and a more assertive role for Nokia in defining what AI means in a networked world, supported by a key strategic partnership with NVIDIA.
For us, this marks the next phase of our partnership. Building on years of credibility with tier-one media and deep domain understanding, our work is increasingly focused on helping Nokia lead — not follow — the AI conversation. That means translating complex innovation into narratives that resonate beyond telecom, anchoring AI stories in real infrastructure and impact, and ensuring Nokia’s voice is present wherever the future of AI is being debated.
Nokia Campaigns in Focus
We are capital “P” Proud of the work we’ve done with Nokia, which you will see reflected in a few of our case studies. While many Nokians lived these moments with us, some of the sausage-making might surprise you.
These case studies illuminate the intricacies of our efforts and the importance of long-standing media and client relationships for major moments, as well as the significance of the way we approach some of the “day-to-day” initiatives, like the “always on” thought leadership strategy behind our byline program.
