YouTube now has over 2.7 billion monthly active users globally — exceeding traditional broadcast — and podcast listeners spend seven hours per week on average listening to their favorite shows.
With newsrooms continually shrinking, it’s imperative that technology companies engage with the voices and platforms that are shaping how AI, networks and digital infrastructure are understood in real time.
And this is where Hoffman is leaning in. It’s the unconventional yet highly credible influencers that we are watching and engaging with.
Vendors, hyperscalers and enterprises increasingly learn about connectivity, cloud infrastructure and network intelligence from long-form podcasts, newsletters and video explainers rather than press releases or analyst reports.
Your target audiences are tuning into the AI in Business Podcast, which reaches 10,000 to 100,000 monthly listeners, the Eye on A.I. Podcast, which is hosted by former New York Times and Wall Street Journal reporter Craig Smith, and B2B tech influencer Evan Kirstel’s YouTube channel, reaching 119,000 subscribers.
Many journalists have moved over to new mediums, such as Substacks. Timothy Lee, who previously wrote for Ars Technica, Vox and Washington Post, now runs the Understanding AI newsletter, which reaches 155,000 subscribers, and former analyst Dean Bubley now writes the Tech Musings newsletter, which covers his (sometimes spicy) opinion on wireless, telecoms and 5G/6G.
These platforms reward depth, authenticity and point of view. They favor voices that can explain not just what is being built, but why it matters: how networks enable AI at the edge; how connectivity underpins trust, sovereignty and resilience; and how infrastructure decisions shape economic and social outcomes. These creators often reach audiences that legacy outlets cannot, and they shape opinion earlier in the decision-making cycle.
Embracing these unconventional voices means shaping the conversation on AI and network infrastructure where it matters most.
