The Hoffman Agency has worked with BT in the UK for the past four years, leading communications across BT and EE’s network strategy. Our role is clear: position BT as the digital backbone of Britain and reinforce EE’s status as the country’s best mobile network. Bold? Yes. But BT's track record backs it up.
Our work spans earned media and industry analyst relations, with a strong emphasis on bringing BT and EE’s network narratives together into a single, coherent story. We support a steady cadence of news, organize dedicated media and analyst engagements, and work closely with the business at major industry moments. Each year, we manage BT’s annual presence at Mobile World Congress in Barcelona, where we organize a flagship media and analyst event and host the BT executive team.
Over time, we’ve helped BT articulate a clear and credible long-term network vision. From cutting-edge innovation to sunsetting legacy tech, we've covered the full spectrum.
This has included supporting the launch of the UK’s 5G standalone network; communicating BT’s cloud strategy, satellite partnerships and Global Fabric enterprise proposition; and building an understanding of emerging areas, such as quantum-secure networking and network APIs. We’ve also led communications around complex and sensitive milestones, including the decommissioning of BT’s 3G network, while advocating for improved rural connectivity across the UK.
A defining feature of our work is translating highly technical network developments into stories that feel relevant and grounded. Of course, a deep understanding of the technology is essential (trust us, we speak fluent telecom). But our focus is always on what high-quality, reliable connectivity enables for consumers, businesses and public services alike.
This often means stripping away jargon and acronyms in favor of plain language that highlights tangible benefits. Because nobody actually cares about latency specs until you explain how they can enhance your life.
Our work with BT gives us a unique vantage point across the UK telecoms landscape. We maintain trusted relationships with tier-one UK media, industry commentators and analysts, while staying close to the regulatory, political and geopolitical forces shaping the market.
During our tenure, our remit has expanded to include support for BT Business in the UK and its international division, as well as our previous work with BT Digital, helping to communicate the company’s internal digital transformation efforts.
The scope keeps growing, which, frankly, is exactly how we like it.
