We are plugged into MWC like no other communications consultancy on the planet.
Our team of six delivered a standout Mobile World Congress for nine clients, driving visibility, influence and industry recognition. From securing over 10 speaking opportunities and a GLOMO win to hosting top-tier media and analyst engagements for organizations, including BT, Boldyn Networks and ETSI, we ensured our clients, including Skylo, in the fast-rising NTN/satellite space, led the conversation on the trends shaping the future of telecoms. Yet, it’s more revealing to share historical context on our intersection with the show.
Big picture, The Hoffman Agency has represented clients at every iteration of Mobile World Congress since before the event moved to Barcelona — remember MWC at Cannes, France — giving us unmatched institutional knowledge of how the industry’s most important week really works. Senior members of our team have attended the last 20 MWCs consecutively, spanning multiple technology cycles, market shifts and geopolitical change. This continuity underpins our ability to operate at MWC with confidence, judgement and credibility.
Our experience is reinforced by long-standing working relationships across the GSMA ecosystem. Several Hoffman team members have previously worked for the GSMA, and we continue to collaborate regularly with the GSMA’s content team responsible for shaping agendas and selecting speakers across global MWC and Mobile 360 events. This relationship gives us early insight into emerging themes, priority topics and the structure of content programs, allowing us to guide clients towards the most relevant and credible speaking opportunities well in advance of formal announcements.
We also maintain deep professional relationships with leading telecoms media and analysts, developed over decades of engagement rather than individual event cycles. This includes familiarity with the editorial direction of Mobile World Live and other influential trade publications, enabling us to anticipate areas of focus and position clients accordingly. In parallel, Hoffman works directly with the GSMA on flagship initiatives, such as the Global Mobile Awards (GLOMOs), providing further perspective on innovation trends and the individuals shaping industry discourse.
Our MWC programs begin months ahead of the event with a structured assessment of media and analyst priorities, spanning tier-one international business media, specialist telecoms trade titles and leading analysts. We then lead a concerted pre-show pitching program, developing tailored pitches for each spokesperson and securing high-quality briefings and opportunities in advance, including close coordination around GSMA-led activity, such as the MWC curtain raiser.
In short, we leave nothing to chance.
Crucially, we view MWC not as a standalone event, but as a focal point within a year-round communications program. Our role is to ensure clients leave Barcelona having reinforced their strategic narrative, strengthened critical relationships and advanced their position in the industry’s most consequential conversations — while avoiding the distractions and reputational risks that can undermine less experienced organizations.
